Tuesday, July 14, 2015
MediaCityUK-based integrated b2b agency, Marketecture has completed a brief to design and develop a brand new website for The Peel Group.
Marketecture was appointed following a competitive pitch process which saw the agency analyse the user journey and ultimately advise keeping the existing website (www.peel.co.uk) for Peel Land and Property while creating a brand new, user-friendly website for The Peel Group - this website.
The Peel Group's director of communications, Paul Newman, said:
The Peel Group invests in a wide range of sectors and we knew that the current website didn't convey the breadth of our portfolio or our vision and business ethos. We needed to separate the Group's investment strategy from the operational businesses run by Peel Land and Property. The digital team at Marketecture conducted in-depth research and came up with a solution that works on every level to convey what we do clearly and logically.
The project evolved into a totally invaluable brand clarity exercise for the whole group. The website is now live, we are thrilled with the results and enjoyed working with the Marketecture team every step of the way.
Marketecture is a full service b2b agency that offers brand, creative, digital, PR and social media services and works with a broad range of national and international brands including Reed Elsevier, FT Corporate, Dock 10, DHL Supply Chain and Textlocal.
Marketecture managing director Michael Clark said:
The Peel Group is one of the biggest icons of North West business and a real economic powerhouse. Winning a project with a company of such stature was fantastic news for Marketecture so the team here has done everything possible to produce a website that is modern, user-friendly, visually engaging and fully responsive.